The Surf Oreno by the South Bend Bait Company is one of the more popular lures being sought after by vintage lure collectors. This particular style of lure was manufactured from 1916-1964 and came in two different lengths, 3 3/4″ and 3 1/2″, respectively. The design was tweaked over the years and there were many detail changes to the the shape and eye detail. You’ll see the Oreno frequently up for auction and you can expect to pay $40-$60 depending on the condition.
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